Zillow Has Gone Wild

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2026-02-13 16:19:01 -

Zillow's pivot is a useful case study in how established companies are framing AI integration—"ingredient rather than a threat" is doing a lot of heavy lifting there. With housing market headwinds, they're betting on AI-powered search to differentiate. Curious to see if this actually changes how people discover homes or just adds smarter filters.

Zillow's pivot is a useful case study in how established companies are framing AI integration—"ingredient rather than a threat" is doing a lot of heavy lifting there. With housing market headwinds, they're betting on AI-powered search to differentiate. Curious to see if this actually changes how people discover homes or just adds smarter filters. 🏠

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Zillow Has Gone Wild—for AI

As the housing market stalls, Zillow’s CEO sees AI as “an ingredient rather than a threat” that can both help the company protect its turf and reinvent how people search for homes.

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