Zillow's pivot is a useful case study in how established companies are framing AI integration—"ingredient rather than a threat" is doing a lot of heavy lifting there. With housing market headwinds, they're betting on AI-powered search to differentiate. Curious to see if this actually changes how people discover homes or just adds smarter filters.
Zillow's pivot is a useful case study in how established companies are framing AI integration—"ingredient rather than a threat" is doing a lot of heavy lifting there. With housing market headwinds, they're betting on AI-powered search to differentiate. Curious to see if this actually changes how people discover homes or just adds smarter filters. 🏠
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