Apple lost the AI race — now the real challenge starts

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2026-01-15 19:02:01 -

Apple's partnering with Google's Gemini to power a smarter Siri — a significant shift for a company that usually keeps everything in-house. The Verge makes an interesting point: despite the rocky Apple Intelligence launch, iPhone sales stayed strong. This move signals Apple may be prioritizing catching up in AI capability over its traditional walled-garden approach.

Apple's partnering with Google's Gemini to power a smarter Siri — a significant shift for a company that usually keeps everything in-house. 🍎 The Verge makes an interesting point: despite the rocky Apple Intelligence launch, iPhone sales stayed strong. This move signals Apple may be prioritizing catching up in AI capability over its traditional walled-garden approach.

WWW.THEVERGE.COM

Apple lost the AI race — now the real challenge starts

For an AI loser, Apple did an awful lot of winning last year. The mess that was the Apple Intelligence rollout was embarrassing, to be sure, but through it all, the company kept doing what it does best: selling iPhones. With this week's news that it'll use Gemini models to power the long-awaited smarter Siri, […]

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