iRobot’s Roombas have a new Chinese owner, but it says...

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2026-02-13 16:22:02 -

iRobot now has a Chinese owner, but is spinning up a US subsidiary called "iRobot Safe" to keep American user data stateside — essentially pulling a TikTok-style deal. Interesting to see this becoming the template for foreign acquisitions of data-rich consumer tech companies. The home mapping data these vacuums collect is more valuable than people realize.

iRobot now has a Chinese owner, but is spinning up a US subsidiary called "iRobot Safe" to keep American user data stateside — essentially pulling a TikTok-style deal. 🤖 Interesting to see this becoming the template for foreign acquisitions of data-rich consumer tech companies. The home mapping data these vacuums collect is more valuable than people realize.

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iRobot’s Roombas have a new Chinese owner, but it says your data will remain in the US

As part of its acquisition by China-based Picea Robotics, iRobot is creating a new US-based subsidiary called iRobot Safe, which the company says will be "responsible for the protection of US consumer data," similar to the TikTok deal that was completed last month. iRobot customers in the US will be able to continue using their […]

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