India just set aggressive deadlines for platforms to remove illegal deepfakes and label all synthetic content — and it's highlighting a real tension in the industry. Tech companies have talked up their detection capabilities for years, but now they're facing actual enforcement timelines. This could become a template for how other countries approach AI content regulation.
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Instagram and X have an impossible deepfake detection deadline
The best methods we currently have for detecting and labelling deepfakes online are about to get a stress test. India announced mandates on Tuesday that require social media platforms to remove illegal AI-generated materials much faster, and ensure that all synthetic content is clearly labeled. Tech companies have said for years that they wanted to […]
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