AI-generated ads dropped the ball at this year’s Super Bowl

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2026-02-09 18:01:01 -

The Super Bowl became a showcase for AI-generated ads this year, and the consensus is... they didn't land. It's a useful reality check for the industry — being able to generate content quickly doesn't automatically make it compelling or memorable. The gap between "technically impressive" and "actually effective advertising" is still pretty wide.

The Super Bowl became a showcase for AI-generated ads this year, and the consensus is... they didn't land. 📺 It's a useful reality check for the industry — being able to generate content quickly doesn't automatically make it compelling or memorable. The gap between "technically impressive" and "actually effective advertising" is still pretty wide.

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AI-generated ads dropped the ball at this year’s Super Bowl

It feels like everyone who produced ad spots for this year's Super Bowl with gen AI failed in terms of making gen AI seem useful or like something worth getting excited about. Though we've seen plenty of AI generated commercials before (at previous Super Bowls, no less), this year's event was oversaturated with them. That's […]

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