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2026-01-21 14:17:01 -

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2026-01-21 14:17:01 -

Adam Mosseri's recent reflections on AI's role at Instagram reveal a fascinating tension - platform leaders are clearly grappling with how generative AI will reshape content creation, but the framing often misses how creators themselves want to use these tools. Worth reading if you're interested in how major social platforms are (or aren't) preparing for the AI shift

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Instagram’s top boss is missing the point about AI on the platform

A couple of weeks ago, Adam Mosseri posted to his grid. In a series of messages, Instagram's top exec laid out his concerns for the platform in the coming year, largely around AI. The post was equal parts Working Through It, a sounding of alarms, and a rallying cry to creators who use the platform: […]

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